About FORM
Who We Are
FORM is a specialized website design company based in Calgary, Alberta. We work with clients across Alberta and North America to build exceptional websites and brands - efficiently and strategically.
We’re a team of experienced digital professionals who saw a gap in the traditional agency model: too much fluff, not enough focus. FORM was created to change that. We deliver high-performing work with purpose, minus the bloat.
How We Work
We believe that the best way to help our clients succeed is by doing the work that actually drives results. We’re laser-focused on producing the highest caliber work, and discovering the best ways to express your value and tell your story, building authentic connection and trust.
We take the time to understand your business and build around what matters most. Whether we’re shaping your brand or designing a new site, our goal is to communicate your value with clarity, confidence, and authenticity.
The Low-Code Advantage
We use low-code platforms because they allow us to build websites quickly and efficiently, and they enable what traditional development often can’t: fast and meaningfully iteration. This rapid iteration presents a strategic advantage, allowing continual optimization for user engagement.
With low-code, we eliminate unnecessary complexity, launch sooner, and you get the same high-end look and performance without the long timelines.
We look forward to working with you to unearth what makes your business uniquely valuable to your audience, and to bring out the best of your brand online.
Kira Pedersen
Principal and Founder
Kira has spent the last 15+ years working in and with marketing agencies, before founding FORM in 2024. She is a creative strategist, skilled in integrated marketing, and has worked across verticals with clients ranging from Fortune 500s to SMBs to startups.
With a love of design, communication and helping clients formulate their brand, one of her passions is discovering creative articulations that resonate with audiences in the most meaningful way. Being equally analytical, another passion is tackling the problem-solving and strategic vision that drives marketing success.
She believes that that the strongest connections come from authenticity, and aims to bring that lens to all her work.