Pacific Rim Tonewoods

Screenshot of Pacific Rim Tonewoods website homepage featuring a forest background, company logo, navigation menu, with two mobile screens showing acoustic guitar and soundboard products.

Pacific Rim Tonewoods Project Highlights

Pacific Rim Tonewoods combine artistry and science to product outstanding tonewood products which are loved by luthiers around the world. Our challenge was to effectively communicate this dual approach, demonstrating the outstanding quality, beauty and craftsmanship as well as the analytically measured properties. With an earthy design reflecting the company locale in the Pacific Northwest and rich imagery evoking performance and tradition, we create an e-commerce website on Shopify that offers a range of guitar-related products and uses storytelling, social proof and science to introduce a new, better approach to tonewood selection. With robust resources, educational and project timeline sections, the site provides ample opportunity for engagement, encouraging repeat customers.

Close-up of an acoustic guitar's sound hole and fretboard, highlighting the wood grain and strings.
Screenshot of a webpage titled "A Partnership and a Vision" about Siglo Tonewoods, featuring a forest background and a logo with a horse and rider. The page includes a timeline from June 2015 to March 2017.
Web pages for Pacific Rim Tonewoods showing forestry projects and landscape images