Website Design

At FORM, we create stunning websites that do more than look great - they work hard for your business. We are a web design and development agency in Calgary, designing and building high-performing sites that are strategically crafted to engage, convert, and grow with you. Every project brings together intuitive structure, UX, messaging and design to showcase what makes your business unique and turn that clarity into action.

Our streamlined process, combined with the use of low-code platforms, allows us to launch faster, iterate more efficiently and eliminate unnecessary complexity. The result? A fully responsive, SEO-ready website that’s fast to load, simple to manage and built for continuous improvement. We’re here to help you launch more than just a website: together we’ll create a digital foundation for your business that connects with customers and sets you apart online.

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Streamlined Process. Fast Builds.

Streamlined Process. Fast Builds.

01

Map

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We get to the heart of your unique business value quickly and effectively. By focusing on high value deliverables in the Map stage, we work with you to create a clear and effective content and messaging strategy. We layer in elements that build trust with your audience, reduce friction, and drive engagement.

02

Design

A simple, light-colored outline of an umbrella against a white background.

Dynamic, attention grabbing, bold and clean: we use these deesign styles to set our clients apart online. In the Design stage we develop an authentic visual identity and heirarchy that connects with your audience, and design micro-interactions that enagage, convey polish and build trust.

03

Build

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We bring your compelling online experience to life during the Build stage, preferentially using low-code platforms to streamline the process and minimize development costs for our clients. All sites are fully responsive, fast to load, on-page SEO ready and fully QA’d, with easy to manage backends.

Webpage showing upcoming events for YSC, featuring a person playing guitar with colored lighting. Sections include Mainstage Shows, Lights on Broadway, and Merry Movies with ticket purchase buttons.
A wedding website with sections about wedding celebrations. The top right shows two women in wedding dresses hugging and smiling on a vintage red sofa. The bottom left shows a bride and groom dancing with guests at a wedding reception.
Close-up of purple wildflowers in Waterton Lakes National Park with blurred background
Nighttime mountain landscape under a star-filled sky with a shooting star and constellations, and overlaid text about dark sky viewing and an international dark sky park.
A woman and young girl playing and spinning in a park with green trees in the background, sunlight filtering through the leaves.
Group of children singing, dancing, and acting on stage with colorful lights, promoting performing arts programs for young people.
A digital graphic design with two overlapping photos of wind turbines and power lines over a landscape, and text about legal services in the energy industry.
A promotional graphic for a wedding venue titled "The Grandview Difference" featuring three circular images: a decorated table setting indoors, a bouquet of lavender, and a bride and groom kissing on a bridge with fall foliage in the background. the
Advertisement comparing upright and canister vacuum cleaners with images of both types side by side and text explaining their benefits.
Four colored donation options: blue for 'Donate Today', purple for 'Give to Our Capital Campaign', red for 'Attend a Fundraiser', and purple for 'Donate Securities', each with an icon and 'Learn More' button.
A webpage for CLPNA, the regulatory college for LPNs in Alberta, featuring images of healthcare professionals and information about registration renewals and becoming a nurse in Canada.
Four seasonal images labeled Summer, Autumn, Winter, and Spring. Summer shows a mountain reflected in a lake. Autumn shows a person walking on a leaf-covered trail. Winter shows a plant with red berries against a snow background. Spring shows blue an
A worker in safety gear and a hard hat taking notes in an industrial setting with machinery in the background, promoting safety with Mission Zero.
Website homepage promoting student housing in Canada, featuring two smiling women outdoors, search bar for location or property, with red and orange design elements.
Pink vacuum cleaner with a flexible hose, a handle, and a black power button, along with smaller images of vacuum cleaners in different pastel colors below text promoting powerful pastel-colored vacuums from SEBO.
Website homepage featuring news updates in three colored boxes at the top, an article on medical transport methods with a photo of an ambulance and medical team on a road, and a section discussing air and ground transportation for patient care.
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Strategic, Comprehensive, Dynamic: Websites that Drive Results

Your website is likely your single most important point of contact with your existing and prospective customers, so whether you’re looking for a corporate, nonprofit, brochure, portfolio or e-commerce website, we work with you on all aspect of the project to ensure we develop a stunning product that supports your business goals, promotes engagement and performs exceptionally.

Effortless User Experience

Navigating a well-built website is simple, intuitive and enjoyable, and we’ll work with you to shape that experience for your audience. An in-depth and strategic understanding of your goals and user journeys allow us to design seamless UX.

Ongoing Engagement & Conversion

We design for engagement with an effective information hierarchy and CTA structure, compelling trust signals and minimal friction. We integrate online booking, scheduling, billing, social media feeds and other functionality as needed for immediate conversions.

Outstanding Design

Our approach to website design is centred on building connection through visual identities that are original and authentic. Whether you’re looking for e-commerce website or a brochure site, we differentiate with creative that is clean, refined and engaging.

Bold Messaging & Differentiation

Effective messaging is critical to the success of any website. With our brand-focused and strategic approach, we work with you to clearly and concisely communicate what sets your business apart and on the creation of a headline structure for easy scanning.

Fast, Flexible and Easy to Manage

Leveraging technology is key to our efficient process. We utilize modern low-code platforms - Squarespace, Framer, Webflow, to name a few - to build quickly and reduce costs, without compromising on quality. Low-code makes iteration and optimization simple, so you can adapt as your business grows and user needs evolve.

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Copywriting

Create copy that inspires, engages, entertains and motivates. Let’s work together to tell your story and build connection.

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Children playing outdoors holding colorful balloons against a clear blue sky.

Photography

Showcase your business, team and products with custom photography. Stand out among the competition and boost engagement.

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